"I Found It!"
When Fred Wardell founded Eureka in 1909, he had a hunch that it would be known for innovative products, so he named his company after an exclamation of great discovery. "Eureka" is Greek for "I found it" and history credits the Greek physicist Archimedes for making the phrase famous when he took a dip in his tub, discovered the theory of water displacement, and shouted "Eureka!"
As an environmentally conscious company that prides itself on creating innovative products, Eureka is constantly shouting "I found it!" Whether it was the development of the "wooden lung" in 1949 or the vacuums that proudly display the ENERGY STAR® rating today, Eureka is committed to the next great innovation.
Today, Eureka is part of the Electrolux family of home care products, concentrating on vacuum cleaners and other home and commercial cleaning products. They offer a full line of vacuums, including uprights, canisters, sticks, handhelds, home built-in systems, battery-powered vacuums, steam cleaners and home cleaning systems. Available at AJ Madison.